Press Releases

Friendly Senior Living Donates Back-To-School Supplies

Friendly Senior Living hosted a fundraising and back-to-school drive throughout August to benefit its community partners at Joy Community Church in Rochester. Members and staff at Friendly Home raised $300 and collected over 1,700 school supplies for students at Rochester City School #25 whose families are served by Joy Community Church. On Tuesday, Friendly Home […]

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Cloverwood Residents Proudly Display Artwork in Friendly Home’s Art Gallery

Eleven residents of Cloverwood Senior Living proudly displayed their personal artwork at the Friendly Home’s Art Gallery for a special exhibit called “Visual Joy” for two weeks in June. Last week, a reception was held in honor of these Cloverwood artists who shared their work. Friends, families and fellow residents attended the celebration as they […]

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Friendly Home’s Director of Social Work & Admissions Earns 2019 Memorial Award for Leadership by LeadingAge New York

Friendly Home’s Director of Social Work and Admissions, Tanya Arena, has been named the recipient of the 2019 James W. Sanderson Memorial Award for Leadership by New York. This prestigious honor recognizes personal leadership and commitment by an individual devoted to the field of long-term care, housing and services. She was recognized at the LeadingAge […]

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Friendly Senior Living Announces $200,000 Grant from Ralph C. Wilson, Jr. Foundation for Healthcare Staff Training Program

Friendly Senior Living has received a $200,000 grant from the Ralph C. Wilson, Jr. Foundation to support a new staff training and career pathways program. The training program addresses a critical need for direct care workers to serve the frail elderly in the Rochester community. “The recruitment and retention of qualified staff remains a challenge […]

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New Tranquility Room Opens at Friendly Home

Friendly Home has added a Tranquility Room to its community on East Avenue. The serene oasis will offer Members and their loved ones a peaceful place to relax. The Tranquility Room features a waterfall, creating a gentle sound, adjustable lighting to suit the mood for those in the room, a sound system that offers eight […]

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Residents at Friendly Home Show Their “Heart to Serve” at Joy Community Church

Once a month, residents from the Friendly Home visit Joy Community Church to help out with the church’s food ministry. Accompanied by staff and family, residents greet community members, distribute utensils and give out items prepared at the Friendly Home, including homemade cookies, breads, and other treats. Residents have also collected and donated baby items […]

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Vanessa Brookes, Friendly Senior Living Director of Quality, Honored as Rising Star in Women of Distinction Awards

ROCHESTER, N.Y. — Vanessa Brookes, Director of Quality for Friendly Senior Living, has been recognized by McKnight’s as a Women of Distinction award winner in the Rising Stars category. This national recognition honors women who have demonstrated an exceptional commitment to the senior care industry. 2019 is the inaugural year of the Women of Distinction […]

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Friendly Home Honors Member with an Artist’s Reception

Brighton, N.Y. — The Friendly Home recently honored Member Betty Smith with an artist’s reception, recognizing several of her paintings which were recently on exhibit in the Home’s Member Art Gallery. Several of Betty’s fellow Members and staff attended the reception. Betty, a native Rochesterian, always liked to draw, and her love of art blossomed […]

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“To the Mountains and Back” Watercolor Exhibit on Display at Friendly Home

Brighton, NY, January 3, 2019 – The work of local artist Tracie Doerner is currently on display in the Friendly Home’s Memorial Gallery located at 3156 East Avenue in Brighton. The watercolor exhibit, titled To the Mountains and Back, may be viewed daily from 10:00 a.m. to 5:00 p.m. now through March 31, 2019. Admission […]

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