Press Releases

Friendly Home Director of Social Work & Admissions Recognized as a 2024 Health Care Hero by Rochester Business Journal

The Friendly Home is proud to announce that Shireen Bertino, LMSW, Director of Social Work & Admissions, has been selected by the Rochester Business Journal as a 2024 Health Care Heroes award recipient. Rochester Business Journal created Health Care Heroes to recognize excellence, promote innovation and honor the efforts of individuals and organizations making a […]

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Friendly Home Once Again Named a Best Nursing Home By U.S. News & World Report

Brighton, N.Y. — The Friendly Home is very pleased to announce that it has been named a “Best Nursing Home 2024” by U.S. News & World Report. Out of over 15,000 nursing homes evaluated around the country, only 3% earned this coveted rating in BOTH categories: Short-Term Rehabilitation and Long-Term Care. Ratings are based on […]

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Pittsford Art Group to Hold Juried Show & Sale at Friendly Home

The Pittsford Art Group announces their fall juried show and sale at the Friendly Home, located at 3156 East Avenue in Brighton. Members of the community art group, including show winners, will be displaying their works beginning on Sunday, November 5 through December 29, 2023. Artwork will be on display at the Friendly Home’s Memorial […]

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Friendly Senior Living Announced as a 2023 Elevating Women Honoree by Rochester Business Journal

Rochester Business Journal has selected Friendly Senior Living as a 2023 Elevating Women honoree. The Elevating Women awards shine a light on companies and organizations that have demonstrated tangible efforts and documented results in supporting and empowering women in New York. Nominated companies are judged on documented hiring and promoting of women; leadership positions held […]

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Journeys Art Exhibit on Display at Friendly Home

Brighton, NY, August 9, 2023 – The works of local artists Debi Bloom and Mike Kamish are currently on display in the Friendly Home’s Memorial Gallery located at 3156 East Avenue in Brighton. This exhibit, titled Journeys, may be viewed daily from 10:00 a.m. to 5:00 p.m. now through September 30, 2023. Admission is free. […]

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Friendly Senior Living Announced as Winner of 2023 National Mature Media Award

Friendly Senior Living is pleased to announce that it has been named a winner in the 32nd annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults. […]

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Friendly Senior Living Announces Promotion, New Leadership Team Members

Friendly Senior Living, a continuum of caring communities, is pleased to announce the following promotion and new members of the non-profit organization’s leadership team. Michael Perrotta has been promoted to Senior Vice President of Housing & Executive Director of Cloverwood Senior Living and Linden Knoll. Perrotta joined the organization in 2014 as the Friendly Home’s […]

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Friendly Home Named a Best Nursing Home By U.S. News & World Report

The Friendly Home is proud to announce that it has been recognized as a Best Nursing Home 2022-2023 by U.S. News & World Report for both long-term skilled nursing care and short-term rehabilitative care. Only 16% of skilled nursing facilities in the entire country achieved this coveted designation. U.S. News evaluated more than 15,000 facilities […]

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