Press Releases

The artwork of award-winning Rochester artist Margaret Mitchell is on display through Sept. 30 in Friendly Home’s Memorial Gallery at 3156 East Ave. in Brighton. Admission is free and open to the Greater Rochester community. The collection features acrylic and oil fine art painting. Mitchell has been president of Pittsford Art Group for over eight […]

Friendly Senior Living (FSL) has received a $50,000 gift from the William and Sheila Konar Foundation for memory care programming. This gift will allow FSL to continue developing and fostering healthy environments —physical, cognitive and emotional — for individuals living with dementia. Additionally, the grant enables the implementation of training for all key staff to […]

Friendly Senior Living hosted a fundraising and back-to-school drive throughout August to benefit its community partners at Joy Community Church in Rochester. Members and staff at Friendly Home raised $300 and collected over 1,700 school supplies for students at Rochester City School #25 whose families are served by Joy Community Church. On Tuesday, Friendly Home […]

Eleven residents of Cloverwood Senior Living proudly displayed their personal artwork at the Friendly Home’s Art Gallery for a special exhibit called “Visual Joy” for two weeks in June. Last week, a reception was held in honor of these Cloverwood artists who shared their work. Friends, families and fellow residents attended the celebration as they […]

Friendly Home’s Director of Social Work and Admissions, Tanya Arena, has been named the recipient of the 2019 James W. Sanderson Memorial Award for Leadership by New York. This prestigious honor recognizes personal leadership and commitment by an individual devoted to the field of long-term care, housing and services. She was recognized at the LeadingAge […]

Friendly Senior Living has received a $200,000 grant from the Ralph C. Wilson, Jr. Foundation to support a new staff training and career pathways program. The training program addresses a critical need for direct care workers to serve the frail elderly in the Rochester community. “The recruitment and retention of qualified staff remains a challenge […]

Friendly Home has added a Tranquility Room to its community on East Avenue. The serene oasis will offer Members and their loved ones a peaceful place to relax. The Tranquility Room features a waterfall, creating a gentle sound, adjustable lighting to suit the mood for those in the room, a sound system that offers eight […]

Brighton, N.Y. — Cloverwood Senior Living is expanding its footprint and bringing the future of retirement living to area seniors with the Terraces at Cloverwood. The $64 million, high-end independent living community, located at the corner of Jefferson Road and Clover Street, will offer the largest senior living apartments in the area and is slated […]

Once a month, residents from the Friendly Home visit Joy Community Church to help out with the church’s food ministry. Accompanied by staff and family, residents greet community members, distribute utensils and give out items prepared at the Friendly Home, including homemade cookies, breads, and other treats. Residents have also collected and donated baby items […]

ROCHESTER, N.Y. — Vanessa Brookes, Director of Quality for Friendly Senior Living, has been recognized by McKnight’s as a Women of Distinction award winner in the Rising Stars category. This national recognition honors women who have demonstrated an exceptional commitment to the senior care industry. 2019 is the inaugural year of the Women of Distinction […]