Donate

The Friendly Home is pleased to accept cash gifts, which are usually in the form of a check or a credit card transaction (link to credit card page). We accept Visa, MasterCard, Discover and American Express. Donations are tax-deductible. Please consult with your financial planner to determine the deduction amount.

Please make checks payable to The Friendly Home and mail your gift to:

The Friendly Home
ATTN: Development Department
3156 East Ave.
Rochester, NY 14618

These are gifts of property other than cash or credit card and marketable securities. Gifts-in-kind include gifts of services, supplies, equipment, books, artwork, etc. that are of value to the Friendly Home. To assure compliance with regulation, all in=kind gifts must be proposed in advance to Denise Hulber, Vice President, Marketing and Development.

To find out if your company offers a gift-matching program, consult your human resources department about your company’s policy.  You will probably need to fill out a form provided by your Human Resources Department about your company’s policy.  If your company offers matching gifts, please contact us at 585-789-3154 at the time you make your gift.

Donors may wish to make a multi-year pledge in support of a specific program.  A pledge enables you to consider a larger investment with payments extended over months or years.  Reminder notices will be sent accordingly.  Pledges are tax-deductible only as payments are received.  Please consult with our financial planner to determine the deduction amount.

You may choose to designate the Friendly Home as the recipient of your United Way donation. The Home’s donor option number is #1615.

A bequest is a gift made through a will or trust, and is the simplest and most common type of planned gift. Bequests may be designated for a special cause or program, or be given for more general support. A bequest to Friendly Senior Living in your will is deductible from federal estate taxes, making this an advantageous choice benefitting your heirs.

Friendly Senior Living may be designated as a beneficiary of life insurance policy, simply by contacting the life insurance company and completing the appropriate beneficiary designation form.

The Friendly Home may be designated as a beneficiary of a retirement plan simply by contacting the retirement plan administration and completing the appropriate beneficiary designation form.

A charitable gift annuity is a contract between the donor and Friendly Senior Living. The donor transfers assets and receives fixed payments for the remainder of their lifetime and/or the lifetime of a designated beneficiary. After the donor’s lifetime, the remainder value is a charitable gift to the organization.

This option entails establishing a trust from which you and/or other beneficiaries receive variable or fixed annual payments for life and/or a term of years. At the end of the term, the remainder of the trust assets go to Friendly Senior Living for purposes designated by the donor.

A charitable lead trust is an irrevocable trust designed to provide financial support to Friendly Senior Living for a period of time, with the remaining assets eventually going to family members or other beneficiaries.

After years of contributing to tax-deferred IRAs, income tax is due on that money when withdrawals are made in retirement. Annual withdrawals from traditional retirement accounts are required after age 70 ½, and are subject to income tax. The penalty for not withdrawing the required minimum distribution is 50% of the amount that should have been withdrawn. However, if you are in the fortunate position of not needing access to your annual distribution for your living expenses and are charitably inclined, you can avoid income tax on your required withdrawal by donating your funds directly to qualifying charities, such as the Friendly Home. This is known as a “qualified charitable distribution (QCD).

Giving appreciated assets that have been held for more than 12 months may offer you significant tax advantages. The long-term capital gains tax is eliminated, and you may be entitled to a deduction equal to the fair market value of the securities. Because of capital gains considerations, it may be more beneficial to contribute appreciated securities than to sell them and donate the proceeds. A donation of depreciated securities or closely held stock require special considerations. Please consult your tax attorney or financial advisor for guidance.