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Since 1849, the Friendly Home has been serving the needs of the older adults in our community with care and compassion. We rely on the generous support of our friends in the community to support our mission of enhancing the quality of life for those entrusted to our care and within our continuum of care communities. Your donations enrich the lives of our Members in countless ways: outstanding care and services, the extra touches that make life special, educational and social programs and activities, support for families and loved ones – and so much more.

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Ways to Give

Friendly Senior Living is pleased to accept cash gifts, which are usually in the form of a check or a credit card transaction. We accept Visa, MasterCard, Discover and American Express. Paypal transactions are also accepted. Donations are tax-deductible. Please consult with your financial planner to determine the deduction amount.

Please make checks payable to Friendly Senior Living and mail your gift to:

The Friendly Home
ATTN: Development Department
3156 East Ave.
Rochester, NY 14618

Giving appreciated assets that have been held for more than 12 months may offer you significant tax advantages. The long-term capital gains tax is eliminated, and you may be entitled to a deduction equal to the fair market value of the securities. Because of capital gains considerations, it may be more beneficial to contribute appreciated securities than to sell them and donate the proceeds. A donation of depreciated securities or closely held stock require special considerations. Please consult your tax attorney or financial advisor for guidance.

Donors may wish to make a multi-year pledge in support of a specific program. A pledge enables you to consider a larger investment with payments extended over months or years. Reminder notices will be sent accordingly. Pledges are tax-deductible only as payments are received. Please consult with our financial planner to determine the deduction amount.

After years of contributing to tax-deferred IRAs, income tax is due on that money when withdrawals are made in retirement. Annual withdrawals from traditional retirement accounts are required after age 70 ½, and are subject to income tax. The penalty for not withdrawing the required minimum distribution is 50% of the amount that should have been withdrawn. However, if you are in the fortunate position of not needing access to your annual distribution for your living expenses and are charitably inclined, you can avoid income tax on your required withdrawal by donating your funds directly to qualifying charities, such as the Friendly Home. This is known as a “qualified charitable distribution (QCD).

To find out if your company offers a gift-matching program, consult your human resources department about your company’s policy. You will probably need to fill out a form provided by your Human Resources Department about your company’s policy. If your company offers matching gifts, please contact us at 585-789-3154 at the time you make your gift.

You may choose to designate the Friendly Home as the recipient of your United Way donation. The Home’s donor option number is #1615.

These are gifts of property other than cash or credit card and marketable securities. Gifts-in-kind include gifts of services, supplies, equipment, books, artwork, etc. that are of value to the Friendly Home. To assure compliance with regulation, all in-kind gifts must be proposed in advance to Julie Marsiglio, Vice President, Marketing and Development.

You may donate almost any vehicle, including cars, trucks, boats, motorcycles and recreational vehicles. Your vehicle donation qualifies as a charitable deduction on your federal income tax return. The IRS allows you to take a charitable tax deduction on your federal income tax form equal to the amount the vehicle sells for at auction unless it sells for less than $500. If your vehicle sells for less than $500, you may deduct no more than $500. If your vehicle sells for more than $500, you will need to include IRS form 1098C, which will be provided to you after your vehicle sells. Friendly Senior Living has partnered with Vehicles for Charity to process donated vehicles. Please call 1-866-628-2277 for more information or to make arrangements to pick up your vehicle donation. You may also visit here

Celebrating 175 years of compassionate care!

As Friendly Senior Living marks this incredible milestone, we’re launching a fundraising campaign to propel our mission into the future.

Learn More

Where to Give

Funds raised during the Annual Appeal campaign are used to support Member care and services of the highest quality. A wide variety of Member educational, social and enrichment programs are supported by our Annual Appeal.

The Cloverwood-Glenmere Memorial Fund was established to benefit Members of the Cloverwood and Glenmere communities and includes gifts given in memory of Members and friends of Cloverwood and Glenmere.

Donors seeking to recognize employees of the Cloverwood-Glenmere community often choose to make a gift to this fund, which supports events and programs that benefit all Members of our dedicated Cloverwood-Glenmere staff. Because our employees are strictly prohibited from accepting tips from Members or their loved ones, a gift to this fund is an excellent way to honor staff.

While most of the world was on hold, our dedicated staff continued to be at the forefront every single day, caring selflessly for our Members at the highest level.  In recognition of their profound commitment throughout this unprecedented time and moving forward, we have created an Employee Hardship Fund.  Contributions to this Fund directly benefit our caregivers who may need additional support services (daycare, food assistance, transportation needs, etc.). 

The Friendly Home Memorial Fund was established to benefit Members of the Home and includes gifts given in memory of Members and friends of the Friendly Home.

Donors seeking to recognize employees of the Friendly Home often choose to make a gift to this fund, which supports events and programs that benefit all Members of our dedicated Friendly Home staff. Our annual holiday celebration, service awards recognition event, and seasonal “Bagels on the Boss” are examples. Because our employees are strictly prohibited from accepting tips from Members or their loved ones, a gift to this fund is an excellent way to honor staff.

The Staff Education fund supports staff training beyond that provided by the departmental budgets, including specialized training opportunities relating to geriatric care.

Donors who don’t have a strong preference as to where their contribution goes may choose to donate to this fund, which is used wherever it’s most needed across the Friendly Senior Living continuum, in order to provide care and services of the highest quality.

Reasons to Give: Planned Giving for the Future

The 1849 Society recognizes and honors all individuals who provide support for Friendly Senior Living in their estate plans and other planned gifts. The 1849 Society ensures that the organization may continue its long tradition of serving the elderly in our community with care and compassion. The generosity and foresight of these individuals is most appreciated and truly makes a difference in the lives of those entrusted to our care. 

As a member of the 1849 Society, donors will be invited to an annual special event to honor those who have remembered the organization in this special way. Members will also be recognized in the Friendly Home Journal, annual report, and on the agency’s website. The organization publicly recognizes 1849 Society members who have given express permission to list their names. The organization honors all requests for anonymity. 

Your Legacy gift can make a difference in a number of areas. Please click on the options to review which may be best for you.

 Gifts that cost nothing now:

Once your family and loved ones are provided for, consider giving a gift for The Friendly Home in your will or trust or by beneficiary designation. These gifts cost you nothing now and will continue your legacy for years to come.

A gift of life insurance is an affordable way to support The Friendly Home while also enjoying tax savings during your lifetime.

Benefits include:

  • A significant gift at a fraction of the value.
  • Easy to set up with beneficiary designation.
  • Tax savings can be immediately realized.
  • Your donation could reduce final taxes of your estate.
  • Insurance gifts pass outside of the state.

Most retirement assets, including 401(k)s and IRAs, are among the most heavily taxed, making them an ideal opportunity for charitable giving once you no longer need the assets. Consider making The Friendly Home a beneficiary of your retirement assets and leaving other less-heavily taxed assets to loved ones.

Gifts that make an impact now: 

Giving appreciated assets that have been held for more than 12 months may offer you significant tax advantages. The long-term capital gains tax is eliminated, and you may be entitled to a deduction equal to the fair market value of the securities. Because of capital gains considerations, it may be more beneficial to contribute appreciated securities than to sell them and donate the proceeds. A donation of depreciated securities or closely held stock require special considerations. Please consult your tax attorney or financial advisor for guidance.

The new tax code will makes this a great tool for non-itemizers who wish to bundle their charitable gifts in one year (in order to get the tax deduction) while ensuring that Friendly Home will continue to receive their annual support.

After years of contributing to tax-deferred IRAs, income tax is due on that money when withdrawals are made in retirement. Annual withdrawals from traditional retirement accounts are required after age 70 ½, and are subject to income tax. The penalty for not withdrawing the required minimum distribution is 50% of the amount that should have been withdrawn. However, if you are in the fortunate position of not needing access to your annual distribution for your living expenses and are charitably inclined, you can avoid income tax on your required withdrawal by donating your funds directly to qualifying charities, such as the Friendly Home. This is known as a “qualified charitable distribution (QCD).

Gifts that may reduce your taxes: 

Giving appreciated assets that have been held for more than 12 months may offer you significant tax advantages. The long-term capital gains tax is eliminated, and you may be entitled to a deduction equal to the fair market value of the securities. Because of capital gains considerations, it may be more beneficial to contribute appreciated securities than to sell them and donate the proceeds. A donation of depreciated securities or closely held stock require special considerations. Please consult your tax attorney or financial advisor for guidance.

After years of contributing to tax-deferred IRAs, income tax is due on that money when withdrawals are made in retirement. Annual withdrawals from traditional retirement accounts are required after age 70 ½, and are subject to income tax. The penalty for not withdrawing the required minimum distribution is 50% of the amount that should have been withdrawn. However, if you are in the fortunate position of not needing access to your annual distribution for your living expenses and are charitably inclined, you can avoid income tax on your required withdrawal by donating your funds directly to qualifying charities, such as the Friendly Home. This is known as a “qualified charitable distribution (QCD).

Gifts that pay you income: 

How it works:

  • You make a gift of to the Friendly Home
  • You receive fixed payments for life, at an attractive payment rate.
  • Your gift benefits you now and carries on your legacy for years to come.

How you Benefit:

  • Your payment will never change, depending on your age (you must be 55 or older).
  • Gift annuities are an ideal way to provide financial security for you and a loved one.
  • You may qualify for a federal income tax charitable deduction when you itemize.
  • You may avoid some capital gains tax when you use appreciated stock to fund your gift annuity.
  • You can convert a low yielding asset (like bank deposits, securities, etc.) into reliable payments at a more attractive rate.

We recommend you speak with your financial advisor regarding which type of gift is best for you.

Be among the first to increase your impact for older adults across Friendly Senior Living as a founding member of our newest special donor society:

The Friends Care Always Leadership Giving Society.

Learn More

Please contact us directly at (585) 789-3154 for more information on ways to give to the Friendly Home.