Quick Summary
Friendly Senior Living in Rochester, NY, has appointed Julie Marsiglio as Vice President of Development and Marketing. She brings extensive nonprofit fundraising experience and a decade of board service to the organization. In this role, she will lead philanthropy, donor engagement, and marketing strategy to support senior living services across the Rochester community.
ROCHESTER, NY — Friendly Senior Living, a nonprofit provider of senior living and senior care services in Rochester, New York, has named Julie Marsiglio as Vice President of Development and Marketing. Marsiglio previously served as Senior Director of Individual Giving at United Way of Greater Rochester and the Finger Lakes, bringing deep expertise in fundraising, donor relations, and nonprofit leadership.
Strengthening Senior Care in Rochester NY
As demand for high-quality services for older adults continues to grow, Friendly Senior Living remains focused on expanding its impact through philanthropy, innovation, and community partnerships.
“We are excited about the leadership, experience, and vision Julie brings to this role, particularly as we continue to strengthen our philanthropic partnerships and expand awareness of Friendly Senior Living’s impact in the community,” said Glen Cooper, President and CEO of Friendly Senior Living.
Marsiglio will play a key role in advancing initiatives that enhance Member and Resident experiences across independent living, assisted living, memory care, and skilled nursing.
Leadership Appointment Strengthens Senior Living Strategy
Marsiglio will lead development and marketing initiatives that support long-term organizational growth. Her background in nonprofit fundraising and strategic communications positions her to enhance visibility and engagement.
At United Way of Greater Rochester and the Finger Lakes, she managed a fundraising portfolio exceeding $5 million annually and oversaw relationships with more than 200 leadership donors.
Her expertise strengthens Friendly Senior Living’s position within the competitive Rochester, NY senior living landscape.
Deep Roots in a Mission-Driven Senior Care Organization
Marsiglio has a deep history with the organization. She served 10 years on the Friendly Home’s Board of Directors. Her familiarity with both the mission and operations allows for immediate impact.
Her leadership will help further position Friendly Senior Living as a top choice for senior living throughout the region.
Expanding Philanthropic Support for Senior Services
Her previous roles include development positions with Hillside Children’s Foundation and several academic institutions, including Rochester Institute of Technology and Wittenberg University.
She remains active in the community as Board Chair of the White Haven Preservation Foundation. Her work across education and nonprofit sectors has consistently focused on building strong donor relationships and advancing mission-based organizations.
Leadership Transition Ensures Continued Growth
Marsiglio will assume her new role ahead of the planned June retirement of current Vice President Denise Hubler, ensuring a seamless transition in leadership.
This continuity supports Friendly Senior Living’s ongoing commitment to delivering high-quality services for its Members, Residents, and their families.
A Continued Commitment to Rochester’s Older Adults
“I am honored to step into this role,” said Marsiglio. “Friendly Senior Living plays a vital role in the Rochester community, and I look forward to helping expand its impact for older adults and families seeking trusted senior living options in Rochester, New York.”
FAQ
Who is Julie Marsiglio?
Julie Marsiglio is a nonprofit fundraising leader in Rochester, NY, now serving as Vice President of Development and Marketing at Friendly Senior Living.
What does Friendly Senior Living do?
Friendly Senior Living is a Rochester-based nonprofit that provides independent living, assisted living, memory care, and skilled nursing services.
What will Julie Marsiglio do in her new role?
She will oversee fundraising, donor engagement, marketing strategy, and community outreach to support senior living services.
About Friendly Senior Living in Rochester NY
Friendly Senior Living is a nonprofit organization providing a full continuum of senior living in Rochester NY, including independent living, assisted living, memory care, and skilled nursing. With a focus on compassionate care, innovation, and community, Friendly Senior Living serves older adults and families throughout the Greater Rochester region.
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