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Friendly Home VP & Administrator Recognized as Health Care Hero by Rochester Business Journal

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The Friendly Home is proud to announce that Michael Perrotta has been selected by the Rochester Business Journal as a 2020 Health Care Hero Award winner. This prestigious award recognizes Perrotta’s many accomplishments and significant contributions to improving health care at the Friendly Home, as well as in the greater Rochester area. Nominated in the Management category, Perrotta is exceptionally deserving of this award. He and the other Health Care Hero honorees will be celebrated at an awards luncheon in Rochester in March.

Perrotta’s 20 year career in the health care field exhibits a deep devotion to serving older adults. In his role as Vice President & Administrator, Perrotta has a tremendous impact on the Friendly Home, its staff, and most importantly, the older adults served by the organization. He has been instrumental in a number of important areas, including the advancement of person-directed care; achievement of the highest levels of quality recognition; implementation of a unique staff training program; and the evolution of memory care programming. Glen Cooper, President & CEO of Friendly Senior Living, notes,
“Mike’s visionary leadership and dedication to successful aging are invaluable assets, and we are very fortunate to have him on Team Friendly!”

About the Friendly Home

The Friendly Home, part of the Friendly Senior Living continuum of caringcommunities, is a skilled nursing home in Brighton, New York offering 24-hour care, long- and short-term rehabilitation, memory care and hospice care. The Friendly Senior Living continuum also includes Cloverwood, an active independent senior living community in Pittsford, New York; Glenmere at Cloverwood, which offers assisted living, enhanced assisted living, and memory care; and Linden Knoll, an independent senior living apartment community located adjacent to the Friendly Home. For more information, visit

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