Press Releases


BRIGHTON/FAIRPORT, NY: Fairport Baptist Homes and Friendly Senior Living are very pleased to announce that after thoughtful consideration and careful planning, the two organizations are forming an affiliated partnership. “Our complementary cultures and shared commitment to customer satisfaction and operational excellence will enhance our ability to meet the ever growing and evolving needs and expectations of seniors in the Rochester community,” said Thomas Poelma, President & CEO of Fairport Baptist Homes.

As two non-profit, mission driven organizations with long and rich histories, this exciting new partnership strongly positions both organizations for future growth. Each will maintain its individual identity, while joining forces to maximize the advantages of a larger affiliated entity. For example, the strategic partnership presents opportunities to leverage economies of scale, reach new markets, expand the spectrum of services offered and increase employee recruitment and retention.

“As highly regarded, trusted providers of an array of housing, services and care options for older adults, we embrace this opportunity to work together to enhance and improve the lives of our residents and employees,” said Glen Cooper, President & CEO of Friendly Senior Living. “We look forward to being better together!”

After 35 years of dedicated service, Poelma, the current President & CEO of Fairport Baptist Homes, will be retiring at the end of 2021. At that time, Cooper will become President & CEO of the new parent corporation and both entities.

About Fairport Baptist Homes

For over 100 years, Fairport Baptist Homes (FBH) has been committed to providing a personalized level of care to our senior community. Our services and facilities feature a Continuum of Care philosophy evident in our Independent Senior Living, Assisted Living, Rehabilitation, Skilled Nursing and many community based services through the Senior Options for Independence program. FBH has created a uniquely caring and vibrant community that is driven by a culture and experience that places residents first.

About Friendly Senior Living

With roots dating back to 1849, Friendly Senior Living is a continuum of caring communities including Cloverwood, an active independent senior living community in Pittsford; Glenmere at Cloverwood, which offers assisted living, enhanced assisted living, and memory care; Linden Knoll, an independent senior living apartment community in Brighton; and the Friendly Home, which offers 24-hour skilled nursing care, memory care and hospice care, as well as short-term rehabilitative care.

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