Skilled Nursing Care & Rehabilitation

You’ll always find support and camaraderie at the Friendly Home, from our dedicated staff to fellow Members. Our exceptional skilled nursing care is enhanced by the clinical resources, services and amenities that exceed Members’ expectations. The difference is in the personal details that foster a true sense of belonging.

Specific Needs Call for Special Solutions

Attentive, quality care is of the utmost importance at the Friendly Home. Because our dedicated staff of experienced professionals recognizes the individuality of each Member and his or her particular needs, specialized accommodations are available to address a range of health issues.

Learn more about the skilled nursing services offered by the Friendly Home below.

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5-Star quality rated nursing home

Friendly Home is proud to be a 5-Star quality rated nursing home by the Centers for Medicare & Medicaid (CMS)! The Friendly Home is one of only three nursing homes in our region to receive a 5-Star rating!

Learn more about the services offered by the Friendly Home.

24-Hour Skilled Nursing Care & Rehabilitative Services

Setting new standards in long-term care
Utilizing our extensive clinical resources, our diverse team considers each Member’s unique strengths and needs to develop comprehensive, individualized care plans, including:

  • Physician services
  • Personal care
  • Occupational therapy
  • Physical therapy
  • Registered dietitians
  • Social work services
  • Pharmacy services

A variety of consulting services are available as needed:

  • Audiology
  • Speech therapy
  • Dentistry
  • Psychiatry
  • Podiatry
  • Ophthalmology

Find your place here
The Friendly Home’s four skilled nursing neighborhoods are named in honor of individuals who have contributed to the excellence of our organization since its founding. “Place” conveys the warm sense of community that is so much a hallmark of the Friendly Home. Each unit, as well as the Memory Care Center, includes a bath and shower spa, lounge and recreation areas, and individual dining room.

Memory Care Center

As with all segments of the Friendly Home, attentive, compassionate, quality care is of the utmost importance in our Memory Care Center. Serving Members in various stages of Alzheimer’s disease and related conditions, the Memory Care Center is located on the first floor and features private rooms, as well as an enclosed outdoor patio. In our safe and secure environment, Members are cared for by experienced professionals who provide specially tailored services and activities.

This multifaceted center is specifically designed to:

  • Focus on an individual’s strengths
  • Enable individuals to maintain cognitive and functional abilities for as long as possible
  • Provide ample space for specialized programs
  • Include private gathering areas
  • Provide a contained, calm setting with minimal disruptions

Hospice Care

Members who have chosen a comfort-care-only approach to end-of-life care have access to our hospice services, which provide additional support by a hospice nurse, social worker, personal care aide, medical director, pastoral care coordinator, hospice volunteers and bereavement coordinator. Members remain in their own familiar environment while services are provided to them.

Our nationally recognized Angel Care Program promotes a facility-wide approach to ensuring comfort and dignity during the final days of life, providing sensitive, spiritual, emotional and psychosocial support to Members and their families.


A Difference in the Details

Inside and out, we offer a beautiful environment for attentive care in a home-like setting, reflecting our responsiveness to Members’ needs. There are many opportunities for socializing, and Members may participate as much or as little as they wish.

Engaging programs and activities designed to meet diverse interests:

  • Exercise classes
  • Arts & crafts
  • Social hours
  • Baking in the Member kitchen
  • Entertainers, movies, slide shows
  • Trips to local places of interest
  • Worship services and pastoral care
  • A variety of volunteer programs (one-on-one visits, Adopt a Grandparent and more)
  • Pet visits
  • School group visits and performances

Personal appearance is an important concern, so Members may schedule an appointment for on-site beauty salon and barber services. Laundry services are also included.

For Members and their families

  • Browse or enjoy refreshments in the Friendly Gift Shop & Café.
  • Spend time in the courtyard butterfly garden or the summer house gazebo.
  • Stroll through the Memorial Gallery, featuring rotating art exhibits.
  • View the profusion of blooms in our rose garden.
  • Visit or read on comfortable furnishings by one of our fireplaces.
  • Take in the outdoors on the front porch, outside patio or two lush courtyards.
  • Relax and socialize in one of our inviting sunrooms.

Gathering areas may be used for casual visits or reserved for private events like birthdays, anniversaries or other celebrations. The Friendly Home is pleased to offer a variety of catering options for these occasions.

Take a Tour of the Friendly Home Skilled Nursing Community

Frequently Asked Questions

The first step is to contact the Friendly Home’s Admissions Office by calling 585-789-3102. This provides the opportunity to discuss your specific situation with our Admissions Team. The course of our application process depends on whether you are applying from the community (i.e., home, assisted-living facility) or from a hospital.

Next, the Friendly Home’s Admission Application must be completed and submitted; this can be done online by clicking here, or you can print out the application, complete it and send it to the Friendly Home by fax at 585-789-3194 or mail to 3156 East Avenue, Rochester, NY 14618.

In addition, medical information will be required from your primary care physician. If you are applying for admission from home, a Release of Health Information Form must be submitted, which grants the Friendly Home permission to obtain pertinent medical information from your doctor. If you are applying for admission from the hospital, your medical information will be sent upon request to the Friendly Home by the hospital’s social worker/discharge planner.

Prior to admission to the Friendly Home, a Patient Review Instrument (PRI) will need to be completed. A PRI is a New York State required health assessment. If you are applying for admission from home, a PRI may be conducted by a local nursing agency. If you are applying for admission from a hospital, this paperwork will be completed by a hospital social worker/discharge planner. In either case, the completed PRI should be submitted to the Friendly Home by fax at 585-789-3194 or mail.

The Home’s Placement Committee will review the completed documentation (Admission Application, PRI, financial and medical information) and follow up with you within 24 hours of receipt.

Yes, if your physician is willing to do so and can meet the standards for the facility. Your physician should contact the medical staff office at 585-789-3020 and request an application.

The Friendly Home has a Medical Director and Attending Physicians on staff who are board-certified in internal medicine. A Physician Assistant and two licensed and certified Gerontological Nurse Practitioners are also on staff. They have extensive training in the diagnosis and management of diseases and other medical problems.

Each of the Friendly Home’s neighborhoods is supervised by a Nurse Manager (Registered Nurse) in addition to an Assistant Nurse Manager or Clinical Coordinator. Licensed Practical Nurses (LPNs) and Certified Nursing Assistants (CNAs) and a secretary complete the nursing staff on each neighborhood. An RN Supervisor is always on-site at the Friendly Home, 24 hours a day, seven days a week.

The Friendly Home is proud to maintain a staffing plan that exceeds local averages of ratios of RNs, LPNs and CNAs to Members. Moreover, the Home practices Primary Care Nursing, which strives to ensure that Members are cared for by the same nurses and assistants as much and as often as possible. This fosters a sense of comfort and familiarity for Members, and enables our nursing staff to provide better, more effective care.

Our staff takes great pride in knowing our Members as individuals, each with his or her own personal history and distinct personality. In many cases, a pre-admission tour and/or interview is conducted with Members or their families. During these personalized visits, we are able to address your specific needs and questions. Upon admission, professionals from a variety of disciplines (medical, nursing, social work, recreation, dining services, etc.) will perform an assessment of the new Member and start getting to know him/her. On an on-going basis, care planning meetings are held with the Member, family and Friendly Home team.

We understand that each Member has unique needs and preferences which we make every effort to satisfy. Unlike acute care institutions such as hospitals, the Friendly Home’s diet is liberalized based on geriatric standards. Your dietitian will meet with you, explain your diet as prescribed by your doctor, review any restrictions and provide individual counseling. Meal substitutions and alternatives are always available.

Employees who work in the Memory Care Center receive specialized on-going training and education in caring for Members with Alzheimer’s and related conditions. Emphasis is placed on consistency and routine, and primary care nursing is practiced to ensure familiarity and comfort. All rooms are private as memory loss patients frequently have strong feelings regarding personal possessions. Recreational events and activities are tailored to best meet the needs of memory care Members, and to naturally use their energy during the day and rest better at night. The neighborhood is secure for Members who wander, a common trait for Members with memory issues.

At the Friendly Home, we strive to follow the primary care nursing model. Primary care nursing means that the same nurses and Certified Nursing Assistants (CNAs) care for the same Members. This approach fosters not only an environment of familiarity and camaraderie, but allows caring relationships to form between Members and staff.

The Friendly Home does not use agency staffing at all.

Yes! A comprehensive annual survey is conducted to seek the feedback and comments of our Members and their families. Results of this survey are shared through newsletters, our website, a prominently displayed bulletin board, information packets, and letters to Members and families. We are very proud of the consistently high marks we receive on this survey each year, and also use the process to identify opportunities for improvement and to develop and implement action plans accordingly. In addition, the Friendly Home undergoes an audit each conducted by the New York State Health Department. Again, the results of these inspections are posted online and in various communications. The Friendly Home also regularly benchmarks our satisfaction levels against those of other nursing homes both locally and nationally.

At the Friendly Home, we refer to our residents as “Members” to foster an environment of belonging and camaraderie. There are many opportunities for Members to become involved in decisions that directly impact them; for instance, there is an active Members’ Council which provides a forum for Member representatives from each unit to ask questions, make suggestions, and provide input and feedback. Members may also participate on the Food Council to offer opinions and help plan menus. Recreation team members also meet with Members on each neighborhood on a monthly basis to plan events and activity calendars. Members and their loved ones are asked each year to complete a Member/Family Satisfaction Survey in which they have an opportunity to rate the Friendly Home in a wide variety of areas. As well, Members are encouraged to participate in care planning meetings.

The Friendly Home fosters a sense of community in many ways: family-style dining rooms, activities such as our weekly cocktail hour, monthly birthday parties, special events such as our annual Strawberry Festival, holiday parties and summer family picnics, and use of common areas such as the Family Gathering Lounge, the Friendly Gift Shop, the Friendly Café, garden patios and our front porch.

The Friendly Home’s leadership team has been devoted to making changes that minimize institutionalism and promote patient-centered, resident-directed care. The Home’s leadership team and supervisory staff have been trained as certified Eden Associates, meaning they have undergone training to serve Members and view nursing homes as places where older adults live as habitats for human beings rather than facilities for the frail and elderly. Most importantly, Eden teaches us that decisions belong with our Members, or as close to our Members, as possible. Our Members want, need, and deserve autonomy over their daily lives. In place at the Friendly Home are committees comprised of staff, Members and families which are dedicated to promoting choice, self-directed care and fostering relationships.

In 2010, the Friendly Home completed a $22 million construction and renovation project intended to achieve a more home-like and comfortable environment for our Members and families. The project included the creation of companion suites that allow for more space and privacy in shared rooms; each side of the suite also has its own window and temperature controls. Beautiful furnishings, carpeting and artwork create a lovely ambience throughout the Home. There are many lounges, patios and gathering areas where Members may enjoy visits with each other and/or loved ones. Additionally, many Members choose to bring in their own furniture and are encouraged to personalize their rooms so they feel at home. Each of our neighborhoods features a restaurant-style dining room with waited service, fostering a sense of companionship and family at meal time. The Home’s culture change committees promote choice, resident-directed care and strong personal relationships.

Our goal is to always exceed expectations with new and unique solutions for those we serve. The Friendly Home strives to continuously enhance our programs and offerings to remain a leader in person-centered care and services.

Individuals coming to the Friendly Home must have an approved payment source. These sources include private resources, Medicare, approved Medicaid status or long-term-care insurance. Please note that Medicaid-pending status is not an approved payment source.

100 days of long-term-care coverage are available but not necessarily guaranteed from Medicare. You must meet Medicare guidelines to be covered. Technical eligibility requires that you have a three-day hospital stay within 30 days prior to your admission to the Friendly Home and have a required skilled need, such as rehabilitation (physical or occupational therapy), wound care, IVs, etc. If you have used any of your 100 days of Medicare coverage in a nursing facility within the past 60 days, these days will be deducted from your 100 days of coverage.

If you are covered by Medicare, days 1-20 are paid in full. Days 21-100 are co-payment days. The Friendly Home’s current Medicare co-payment is $172 per day. A secondary insurance may contribute to this co-payment.

MVP Gold/Excellus Medicare Blue Choice

If you have MVP Gold or Excellus Medicare Blue Choice, you have assigned your Medicare benefits to them. Technical eligibility is the same as Medicare. If you are covered by MVP Gold, days 1-20 are paid in full. Days 21-100 are co-payment days. MVP Gold co-payments are $172 per day.

Excellus Medicare Blue Choice co-payments vary based on the policy. To find out what your co-payment may be, please call Excellus at 877-883-9577.

If you are admitted to the Friendly Home for long-term care and plan to use one of our house physicians, you will need to notify your insurer that you changed your provider. This is not necessary for our transitional care patients.

Blue Choice/MVP
These insurances need to have prior authorization for services but will usually pay in full for rehabilitation. This will also cover medications, labs and X-rays. Your stay will be reviewed by a case manager.

Other Insurance
Please check with your insurance carrier regarding other commercial insurance coverage.

In order to continue with your insurance coverage, you must demonstrate progressive improvement toward your therapy goals. Most insurances require that you work with therapies, at the very minimum, for 15 minutes per day. Exceptions are made if you are covered for other medical/skilled needs, such as IV antibiotics or wound care. Please contact Member Services if you have questions about your insurance coverage.

Please provide us with copies of all your insurances upon admission and any time, thereafter, that you change insurances.

Any costs not covered by your third-party insurance plan will be billed privately.   

Custodial care is not covered by Medicare at any level of care. Custodial care is routine care for activities of daily living such as dressing, bathing, toileting, etc.

The Friendly Home is a nonprofit, mission-driven organization. As such, any surplus (“profit”) is invested back into the Home to maintain and enhance the exceptional quality of care and services we provide. The Friendly Home provides outstanding value, and our costs are comparable with other nursing homes in the community.

Based on availability, applicants with the ability to pay privately may request a private room. Please note that Medicaid does not cover the cost of a private room and that families or other sources may not make up the difference in cost for a private room.

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