Pitch Perfect

Wednesday, October 18, 2023 • 5:30 PM

Research shows that music taps into many parts of the brain and that different areas of the brain are activated by music more than by normal speech. Melodies can often be remembered long after names, faces and words are forgotten. Memory for music remains.

Please join us at the George Eastman Museum to celebrate the Friendly Senior Living team for all of their incredible work to provide pitch perfect experiences for our Members and residents each day. Proceeds benefit our Music Therapy programs.


$10,000 | Can’t Stop the Music 

  • Logo featured in event video 
  • Recognition in the Friendly Journal, distributed to 15,000 community members 
  • Company logo and link on the Friendly Senior Living website 
  • Recognition in media relations for the event 
  • Eight (8) tickets to the event 

$5,000 | Let the Music Play

  • Recognition in the Friendly Journal, distributed to 15,000 community members 
  • Company logo and link on the Friendly Senior Living website 
  • Recognition in media relations for the event 
  • Four (4) tickets to the event 

$2,500 | I’ve Got the Music in Me

  • Recognition in the Friendly Journal, distributed to 15,000 community members 
  • Company logo on the Friendly Senior Living website 
  • Recognition in media relations for the event 
  • Two (2) tickets to the event 

$1,500 | Say it with Music

  • Recognition in the Friendly Journal, distributed to 15,000 community members 
  • Company name listed on the Friendly Senior Living website 
  • Recognition in media relations for the event 

For more information contact Darla Greene at (585) 789-3154 or qterrar@sevraqylubzr.bet.


Sponsors & Donations

Special thanks to our valued sponsors

$5,000 | Let the Music Play

$2,500 | I’ve Got the Music in Me

$1,500 | Say it with Music

Bonadio Group

ESL Charitable Foundation

Excellus BlueCross BlueShield

Gallagher Benefit Services

Lazard Asset Management

Monroe Piping & Sheet Metal, LLC

Neuberger Berman

Select Rehabilitation

Silvercrest Asset Management Group LLC

Special Care Systems

Additional Gifts

Goldman Sachs

Mason Digital, LLC

Tim Thomas & Associates, Inc.

USI Consulting Group

W. C. Horn, Inc.

Silent Auction Supporters

A Different Point of View

Black Button Distilling

Brew & Brats/Arbor Hill

Casa Larga Vineyards

Central Rock Gym

Cheesy Eddie’s

Colonial Belle

Comedy at the Carlson

Donuts Delite

Frank and Emilee Allen

Fred Astaire Dance

Friendly Gift Shop

Genesee Brewing Co.

George Eastman Museum

Get Caked Bakery

Geva Theatre

Mark and Cindy Gianniny

Hedonist Chocolates

Ted Heinrich and Laura Reitter

Iron Smoke Distilling

Joe Bean Coffee

Kittelbergers

Jean Maess and Mark Kokanovich

John and Michelle Magee

Julie and Karl Marsiglio

Robert J. Lowenthal, Jr.

Lugia’s Ice Cream

Memorial Art Gallery

Park Avenue Pub & Restaurant

Robert and Joan Parker

PASTEL Bakery

Kevin and Ann Phelps

Rochester Knighthawks

Rochester Museum & Science Center

Rochester Philharmonic Orchestra

Rochester Red Wings

Stuart’s Spices

Swain Ski Resort

The Little Theatre

Greg and Deb Vangellow

David and Stephanie Whitaker

Kim and Rick Wilborn

Come Visit Us

Contact Shireen Bertino to schedule a tour.

Photo - Shireen Bertino

Shireen Bertino

Director of Social Work & Admissions

585-789-3102 Apply Now

Contact the Friendly Home

For general information or questions about Friendly Home, please call our Reception Desk at 585-381-1600 , or fill out the form below: