News & Happenings

Media Center

Press Releases

Friendly Home’s Director of Social Work & Admissions Earns 2019 Memorial Award for Leadership by LeadingAge New York

Friendly Home’s Director of Social Work and Admissions, Tanya Arena, has been named the recipient of the 2019 James W. Sanderson Memorial Award for Leadership by New York. This prestigious honor recognizes personal leadership and commitment by an individual devoted to the field of long-term care, housing and services. She was recognized at the LeadingAge […]

Read More

Friendly Senior Living Announces $200,000 Grant from Ralph C. Wilson, Jr. Foundation for Healthcare Staff Training Program

Friendly Senior Living has received a $200,000 grant from the Ralph C. Wilson, Jr. Foundation to support a new staff training and career pathways program. The training program addresses a critical need for direct care workers to serve the frail elderly in the Rochester community. “The recruitment and retention of qualified staff remains a challenge […]

Read More

New Tranquility Room Opens at Friendly Home

Friendly Home has added a Tranquility Room to its community on East Avenue. The serene oasis will offer Members and their loved ones a peaceful place to relax. The Tranquility Room features a waterfall, creating a gentle sound, adjustable lighting to suit the mood for those in the room, a sound system that offers eight […]

Read More

Residents at Friendly Home Show Their “Heart to Serve” at Joy Community Church

Once a month, residents from the Friendly Home visit Joy Community Church to help out with the church’s food ministry. Accompanied by staff and family, residents greet community members, distribute utensils and give out items prepared at the Friendly Home, including homemade cookies, breads, and other treats. Residents have also collected and donated baby items […]

Read More

Vanessa Brookes, Friendly Senior Living Director of Quality, Honored as Rising Star in Women of Distinction Awards

ROCHESTER, N.Y. — Vanessa Brookes, Director of Quality for Friendly Senior Living, has been recognized by McKnight’s as a Women of Distinction award winner in the Rising Stars category. This national recognition honors women who have demonstrated an exceptional commitment to the senior care industry. 2019 is the inaugural year of the Women of Distinction […]

Read More

Come Visit Us

Contact Shireen Bertino to schedule a tour.

Photo - Shireen Bertino

Shireen Bertino

Director of Social Work & Admissions

585-789-3102 Apply Now

Contact the Friendly Home

For general information or questions about Friendly Home, please call our Reception Desk at 585-381-1600 , or fill out the form below: