Friendly Home Director of Social Work & Admissions Recognized as a 2024 Health Care Hero by Rochester Business Journal

Friendly Home Director of Social Work & Admissions Recognized as a 2024 Health Care Hero by Rochester Business Journal

The Friendly Home is proud to announce that Shireen Bertino, LMSW, Director of Social Work & Admissions, has been selected by the Rochester Business Journal as a 2024 Health Care Heroes award recipient. Rochester Business Journal created Health Care Heroes to recognize excellence, promote innovation and honor the efforts of individuals and organizations making a […]

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Friendly Senior Living Announced as a 2023 Elevating Women Honoree by Rochester Business Journal

Rochester Business Journal has selected Friendly Senior Living as a 2023 Elevating Women honoree. The Elevating Women awards shine a light on companies and organizations that have demonstrated tangible efforts and documented results in supporting and empowering women in New York. Nominated companies are judged on documented hiring and promoting of women; leadership positions held […]

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Friendly Senior Living Announced as Winner of 2023 National Mature Media Award

Friendly Senior Living is pleased to announce that it has been named a winner in the 32nd annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults. […]

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Friendly Senior Living Announces Promotion, New Leadership Team Members

Friendly Senior Living, a continuum of caring communities, is pleased to announce the following promotion and new members of the non-profit organization’s leadership team. Michael Perrotta has been promoted to Senior Vice President of Housing & Executive Director of Cloverwood Senior Living and Linden Knoll. Perrotta joined the organization in 2014 as the Friendly Home’s […]

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